It seems that the big hit for Apple and its new iPhone 14 Plus is already being seen with low sales, reduced production and a new focus: the Pro and Pro Max versions.
After the brand new premiere of the new iPhone 14 family that we have followed so much and that we recommend you take a look at some of our analyses, things are not looking good for Apple and specifically the new iPhone 14 Plus.
And it is that, as has been known, reports have stated that the new model is not meeting expectations and the company itself has already given orders to a Chinese manufacturer to cease manufacturing some components of this smart phone just weeks away from its release, according to The Information.
Two other vendors that assemble modules from that component they have also drastically cut production (reducing between 70% and 90%)says the report.
This is something that was seen coming. And it is that, despite the fact that we recently announced that the stock of the new iPhone 14 had been exhausted, we also told that It wasn’t all good news for Tim Cook’s company.. And it is that, according to Apple analyst Ming-Chi Kuo, pre-orders for the iPhone 14 Plus have been lower than those for the previous iPhone 13 mini.
“The iPhone 14 Plus is the replacement for the iPhone 13 mini. However, the result of pre-orders for this new product is significantly lower than expected, which means that Apple’s product segmentation strategy for standard models fails. this year,” he wrote.
What is happening with the new iPhone 14 Plus?
As we have already mentioned, little by little a path has been forged towards a reduction in its manufacture. First, Apple analyst Ming-Chi Kuo and last week, DigiTimes reported that Sales of the iPhone 14 and iPhone 14 Plus were lower than expected, but demand for the more expensive Pro models was higher.
In addition, Apple canceled plans to increase total production of the iPhone 14 to 96 million units from the 90 million units stipulated for the second half of 2022.
And we are talking about a smartphone that positioned himself as the winning horse having a lower price but with a huge screen. However, it seems that just the opposite has happened.
iPhone 14iPhone 14 PlusiPhone 14 Pro | 14 Pro MaxDisplay6.1″ OLED panel 60 Hz refresh rate Dolby Vision panel 800 nits brightness, 1,200 nits peak resolution 2,532 x 1,170 pixels | 460 dpiSuper Retina XDR OLED Display | 6.7″ 19.5:9 | 458dpi | 1,200 nits Super Retina XDR OLED LTPO 120Hz Dolby Vision 6.1″ Pro Max | 6.7″ Pro 19.5:9 | 460 dpiProcessorApple A15 with 5 Apple A15 Bionic GPU cores, 5nmApple A16RAM6 GB6 GB6 GBStorage128, 256, 512 GB128, 256, 512 GB128, 256, 512 GB or 1 TBMain cameras12 Mpx main f/1.5 Dual Pixel and stabilized sensor Great Wide angle of 12 Mpx f/2.4Main of 12 Mpx f/1.5 Dual Pixel and stabilized sensor Wide angle of 12 Mpx f/2.4Main of 48 Mpx f/1.78 OIS 2nd gen. 12 Mpx f/2.2 wide angle 12 Mpx 3x OIS telephoto Front camera 12 Mpx f/1.9 3D Autofocus sensor 12 Mpx f/1,912 Mpx f/1.9 3D Autofocus sensor Battery 3,279 mAh 20 W charge 15 W MagSafe Magnetic charge 7.5 W Up to 20 hours of video playback (16 if via streaming) Fast charge at 20 W14 Pro: 3,200mAh | 14 Pro Max: 4,323 mAh20W charging15W MagSafe7.5W magnetic chargingOperating systemiOS 16iOS 16iOS 16Dimensions and weight146.7 x 71.5 x 7.8 mm | 172 grams160.8 x 78.1 x 7.8mm | 203 grams14 Pro: 147.5 x 71.5 x 7.9mm | 206 grams14 Pro Max: 160.7 x 77.6 x 7.9mm | 240 grams Price from 1,009 euros from 1,159 euros 14 Pro from 1,319 euros 14 Pro Max from 1,469 euros
The iPhone 14 Plus is priced from €1,159, which has caused some consumers to opt for the iPhone 14 Pro, with great improvements in many more aspects (especially the new processor and cameras), since there is only a difference of 200 euros (1.319 €).
This is something that could already be seen as well with sales of the iPhone 12 mini being so lackluster that Apple changed course towards selling a larger model well before the iPhone 14 Plus was announced.
Why does Apple decide to take a step back?
Among the possible factors that are already speculated in the media, there is talk of a strong impact on low sales due to the global economy. The rising cost of living due to inflation and a weaker economy is causing overall sales to decline and those who are shopping for a new iPhone 14 prefer to opt for another model before the Plus.
Apple has positioned the iPhone 14 Plus in a logical price point, due to improvements over the standard version but difficultas we have mentioned before and that is taking a heavy toll on him.
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Despite early signs of weak demand, The Information reports that Apple intends to continue with the same version but for the new iPhone 15 (iPhone 15 Plus), for next year.
And it is that, in reaction to this aspect, some scary specifications are already being talked about: a 48 megapixel sensor instead of the 12 megapixels that Apple usually uses or a new A17 processor built with 3 nanometer transistors. Yes, we are talking about rumours.
In addition, and although it is not too flashy, Apple has ordered at least one Chinese manufacturer to increase the production of parts for the iPhone 14 Pro and Pro Max. It seems that the decision of consumers is clear: if we want an iPhone, we will choose the standard version and if we want to shoot high, the Plus passes unnoticed and we go straight for the Pro and Pro Max versions.