New custom typeface for MotoGP™

Pedro Arilla, Monotype’s Creative Type Director, states: “Every custom brand typeface project starts as an exercise in how to encapsulate a brand voice in a typeface. MotoGP™ is a fearless, striking and fierce competition. Thus, the MotoGP font family must be spikey, angular, curved and sharp — an eclectic mix of visual mechanisms to trigger an absorbing medley of feelings. The typeface skeleton was drawn for on-screen optimal performance. To incorporate the MotoGP™ visual aroma into the design, we looked at the competition heritage and applied nuances of circuit design and open track shapes with a subtle curvy construction.”

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