Eurosport India holds the broadcast rights for Moto2, Moto3 and MotoGP in India and avid motorcyclist and MotoGP fan, actor John Abraham, has been brought on board to promote this.
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Actor John Abraham with Megha Tata, MD – South Asia, Discovery Inc. at the announcement
Eurosport India, Discovery’s sports broadcaster, has named actor John Abraham as MotoGP brand ambassador in the country. The actor is a motorcycle and MotoGP enthusiast, and the association seems like a natural extension to him. With Abraham’s appointment, Discovery is also launching the MotoGP, Race Lagate Hai branding campaign to boost the sport’s viewership in India. Eurosport holds the rights to broadcast the MotoGP in the country. In addition to the actor, the Yamaha YZF-R15 came on board as a co-sponsor for the show.
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Eurosport India’s MotoGP campaign starring John Abraham will be broadcast via radio, outdoor advertising and digitally
This is the first such collaboration for MotoGP. Regarding the same, John Abraham said, “It is a moment of pride for any fan to become India Ambassador and it is indeed a moment of reckoning for me. I am delighted that through this association I can not only show my love for MotoGP to all motorsport fans, but also help many others to understand the subtle nuances of a highly technical and skill-oriented sport. I’ve been a motorsport fan for over 25 years and I can only thank Eurosport India for joining me as a MotoGP friend that I was able to follow religiously. I am confident that my association with Eurosport India will only bring MotoGP closer to the hearts of millions of Indian motorsport fans. “
Commenting on the announcement, Megha Tata, Managing Director – South Asia, Discovery Inc said: “Discovery Network has always believed in creating passionate communities and bringing John Abraham on board as Indian Ambassador for MotoGP is just one step in that direction. Motorsport as a mainstream sport still has a lot to do in India. We are very happy about the beginning of this partnership and are confident that with John’s commitment we will take this pure sport to a new level in the years to come. “
The MotoGP season 2021 returns after the summer break this weekend with the Styria GP
Vijay Rajput, Senior Vice President – Affiliate Sales & Product Distribution, Asia – India Sales & Distribution at Discovery Inc. and Head of Eurosport India, said: “With this powerful campaign ‘MotoGP, Race Lagate Hain’ we are at Eurosport India along with MotoGP fan John Abraham, aim to expand its reach across the length and breadth of the country and encourage more conversations about the thrill and competitiveness of the sport. Just like our unparalleled depth in motorsport programming, John’s depth and understanding of motorsport and MotoGP ™ is unmatched in this country and we are confident that this relationship will be very fruitful. “
Also read: Actor John Abraham expands his garage with a BMW S 1000 RR and a Honda CBR1000RR-R
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In addition to MotoGP, Eurosport India also has other motorsport characteristics such as the FIA Formula 2 Championship, the W Series, Nascar, the Indycar Series and Bennett’s British Superbike Racing. In addition to the motorsport events on the Eurosport channel, viewers can also stream the race on its OTT video streaming platform Discovery +.
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