There are races on the track where overtaking, overtaking and braking go to the limit. Then there are social media challenges where everyone is aiming to do well, also because companies are willing to invest incredible numbers just to get their brand out there.
This also applies to Valentino Rossi the one in the last few hours was declared the most followed Italian athlete on the web in 2020.
Despite a year with a bitter aftertaste, # 46 can continue to count on the support of its fans around the world. On this occasion we wanted to compare MotoGP with Formula 1.
A very simple analysis, also because we are certainly not a research and statistics center, but have taken Facebook, Twitter and Instagram as our starting point. Remember that our job is to tell you about the races, not what the drivers are doing online.
The fact is that when comparing two and four wheels, some interesting aspects emerged. About everything, Lewis Hamilton is re-confirmed as king with almost 32 million followers. Valentino Rossi, his direct rival in the other paddock, does not get past the 28 million mark with a deficit of around 4 million.
But it’s Marc Marquez who started the relaunch and got almost 12 million followers, better than Verstappen, Ricciardo and Leclerc. It’s a shame that MotoGP, apart from Rossi and Marquez, is stuck in a dead end because such as Vinales and Quartararo do not reach 2.5 million. In fact, we have to ask Dovizioso and his 2.8 million supporters for help, despite his retirement from MotoGP.
The F1 is very different where Leclerc, Verstappen and Ricciardo have well over 5 million.
When it comes to communication, there are of course greater interests and investments in F1, because every driver has companies about companies that are committed to their image. At the World Cup, however, there is a little more going on. “rustic“If we want to call it that. Some drivers, let’s not mention names, are assisted by friends or confidants in performing these types of tasks.
One aspect particularly fascinated us and affects young people. In MotoGP, Fabio Quartararo, known by many as the anti-Marquez and winner of three races this season, has 2 million fewer followers than Lando Norris, a very talented F1 driver who is still on the hunt for his first success. Not even when we put Franco Morbidelli’s numbers together with those of the Diablo, they are not enough to beat the British at McLaren.
Just to rub salt into the wound: the French even get it from George Russell, the Williams driver who replaced Lewis Hamilton in Mercedes in Bahrain. One final point: MotoGP champion Joan Mir doesn’t even hit 500,000 if you look at all three social networks together.
These are some of the numbers of the races on social networks. The route, on the other hand, is something different.