Due to the strong demand for the Ducati Multistrada V4 in the wake of the coronavirus crisis, Ducati has announced that more motorcycles were sold in 2021 than in any other year in its entire history.
The Italian company was one of many motorcycle companies to suffer a downturn in 2020 as the world adapted to COVID-19 protections and sporadic blackouts.
Even so, the company forecast healthy year-over-year growth in 2021, but the final numbers beat expectations as Ducati changed more bikes during the year than ever in its 96-year history.
With sales declining 10% in 2020 (48,042) compared to 2019 (53,183), Ducati made up lost ground in 2021 with 59,447 motorcycles sold in the twelve-month period, an increase of 24% compared to 2020 and an increase of 12% compared to 2019.
Ducati performed particularly well globally, with double-digit growth in all major motorcycle markets, with the United States becoming its largest market with 9,007 motorcycles sold, an increase of + 32% year-over-year, followed by Italy and Germany.
The focus of Ducati’s resounding upswing in 2021 was the successful launch of the Ducati Multistrada V4. The award-winning Adventure Tourer ended the year as Ducati’s best-selling model with 9,957 units sold, relegating the Scrambler 800 to second place while the venerable monster ended up in third place.
“2021 was a magical year for Ducati,” said CEO Claudio Domenicali. “We have delivered over 59,000 motorcycles, a number that has never been reached in 95 years of company history. We also won the MotoGP Constructors’ World Championship title for the second year in a row and ushered in our company’s electric era with the V21L prototype, which envisions the bike that will race in the MotoE championship from 2023.
“The ongoing pandemic not only caused so much suffering, it also made activities more complex and forced us to continually reorganize ourselves. Supply chains have created delivery delays for which I apologize to all Ducatisti and thank them for their patience.
“Despite all these difficulties, the motivation of our employees here in Borgo Panigale and in our worldwide branches has helped us achieve this record result. We are investing in an extremely ambitious growth path that will further improve the company by entering new market segments.
“With the DesertX, we will have an extremely attractive offer for adventure fans from this year, and further ambitious projects are currently in development. The brand’s core values - style, sophistication, performance and trust – are more relevant than ever.
“Future growth will take place in accordance with these values and offer our enthusiastic customers products that are increasingly representative with a unique blend of beauty, technology and uniqueness, such as the best of Made in Italy.”
After the successes of 2021, Ducati is already kicking off the new Ducati DesertX with a bang in 2022, which will lead the company into the competitive and lucrative off-roader market, while the new Streetfighter V2 will soon be on the road.