Formula One breaks new ground this weekend with the inaugural Miami Grand Prix in front of Hollywood stars and new US fans inspired by a change in the sport’s off-track approach.
But they know – as some seasoned observers have warned – that there have been as many flops as successes when it comes to introducing new circuits into the calendar and confirming F1’s established place in the modern American sporting landscape.
Spurred on by the hype and razzmatazz that has heralded the new Florida event, the second American F1 race on the current schedule, most drivers anticipate a fast, thrilling and memorable contest at the Miami International Autodrome.
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Just as surely as there have been successful new events at Austin in Texas or Baku in Azerbaijan, there have been those to forget at Sochi, in Russia, at Istanbul or at Yeongam, in South Korea.
This new “ground effect” era has ushered in closer racing and, with the temporary decline of F1 champions Mercedes, a scrap between a new cast of young drivers who belong to the Netflix generation so avidly cultivated by the sport’s commercial-rights owners Liberty Media .
The American group took control five years ago and has steadily repositioned F1’s audience appeal, moving to a younger, less-European-focused demographic with a wider switch towards digital and social media engagement.
The bedding-in of new generation drivers and their back stories will have wider appeal, as F1 world champion Max Verstappen revealed when reflecting on his relationship with current series leader and old foe Charles Leclerc.
As a traditionalist, Verstappen might also have preferred to race in America on one of the many established classic circuits — Watkins Glen and Long Beach are long-cherished favorites always mentioned along with Laguna Seca and Road America — rather than join a list of temporary street tracks.
On Sunday, however, Michael Jordan, David Beckham and Dwayne ‘The Rock’ Johnson are expected in Miami to seal the inaugural event’s stellar status in a new order.
Mercedes’ Lewis Hamilton believes it is confirmation that F1 is conquering the USA.
“Growing up, knowing how amazing the sport is but seeing a disconnect between the US and the rest of the world, it’s amazing now to see we’ve cracked it,” he said.
The United States has had more host venues than any other country in F1 history.
Miami becomes the 11th, following Indianapolis (twice), Sebring, Riverside, Watkins Glen, Long Beach, Las Vegas (also held in a converted car park), Detroit, Dallas, Phoenix and Austin.
To see the 2022 F1 driver’s championship standings, click here.