Pirelli Celebrates 5 Million Radial Motorcycle Tires Sold Since 2008 – Roadracing World Magazine

Pirelli DIABLO ROSSO ™ in numbers: five million tires sold plus a new fourth generation to come

Since 2008, the DIABLO ROSSO ™ brand has been using the technology developed by Pirelli in the FIM Superbike World Championship to offer uncompromising driving performance

ROM, Georgia (January 7, 2021) – The Pirelli DIABLO ROSSO ™ tire family starts the new year with record numbers and celebrates the achievement of an important milestone: over 5,000,000 radial tires sold since their market launch in 2008.

The origins of the DIABLO ™ and DIABLO ROSSO ™ brands

DIABLO ™ stands for Pirelli’s excellence in the world of high-performance tires for two-wheelers. The DIABLO ™ product family has developed rapidly since its market launch in 2002 to include tires for other market segments in its broad portfolio, from professional racing to super sports road racing. The DIABLO ™ brand brings more than 18 years of experience, technology and victories in the most prestigious national and international two-wheeler competitions with it.

Within the DIABLO ™ series, the DIABLO ROSSO ™ products are dedicated to road machines with a sporty focus. The name DIABLO ROSSO ™ was born with the intention of honoring the unmistakable color of the Italian national motorsport team since 1922, the color racing red (PANTONE® 185C).

The world’s most prestigious motorcycle manufacturers choose DIABLO ROSSO ™ products as original equipment for their top models, while many respected international magazines and websites consider DIABLO ROSSO ™ products to be the benchmark for this sector. The leading products in this family currently include tires such as DIABLO ROSSO ™ Corsa II, DIABLO ROSSO ™ III and DIABLO ROSSO ™ Scooter, which are still reference tires in their respective segments.

Thanks to the high performance of each of these products, supported by the ability of Pirelli engineers to anticipate the demands of a constantly evolving market and use the latest materials and technologies, the DIABLO ROSSO ™ product family has sold the important milestone of 5,000,000 worldwide Radial tires.

Respectable figures which enable Pirelli to announce with great satisfaction and pride the fourth generation of this tire family with the introduction of the DIABLO ROSSO ™ IV, the new super sports product created to continue the history of this successful brand. As the direct successor to DIABLO ROSSO ™ III, DIABLO ROSSO ™ IV raises the bar for this product range and brings the qualities of handling and grip to the highest level, both in dry and wet conditions.

A set of Pirelli Diablo Rosso IV motorcycle tires. Photo courtesy Pirelli.

DIABLO ROSSO ™ IV is aimed at motorcyclists who love a more dynamic driving style, owners of supersport, hypernaked or crossover bikes who want a high level of grip on all asphalt and weather conditions as well as precise feedback and great handling to make the most of the high performance of their bikes.

For more information on the full range of Pirelli motorcycle tires, visit Pirelli.com